Rebranding / Branding / CI / VI / Logo / Graphic / Stationery / Guidelines / 2021
PLAYBRAIN is an agency and communication company that enhances the Japanese game industry. It was very important for their identity rebrand to be smart and playful, yet stand out on the gaming and live streaming screens. This playful “P” symbol was created by fusing “P” and “BRAIN”. The symbol drawn with lines looks like a circuit or a thunderbolt, and it also expresses PLAYBRAIN’s fast action and momentum in the game industry. We have carefully considered colour, shape, and thickness to create a design and variation that will stand out in any situation.