FORWARDISM BMW THE SEVEN ART MUSEUM

BMWが新しく発表するハイエンドモデルTHE i7/THE X7のローンチイベント、“FORWARDISM” BMW THE SEVEN ART MUSEUMの全体アートディレクションとキーグラフィック制作を担当しました。
BMWが提唱する、誰も見たことのない新しい時代への生き方を示す“FORWARDISM”の精神を表すキーグラフィックの制作において、今回一番の要件だったのは「動くキーグラフィックの開発」でした。初めからモーショングラフィックになる想定でデザインしていくのは新しい経験でした。

We were in charge of the overall art direction and key graphic production for the “FORWARDISM” BMW THE SEVEN ART MUSEUM, the launch event for BMW's newly launched high-end models THE i7/THE X7.
The most important requirement for the production of the key graphics, which express the spirit of “FORWARDISM” - BMW’s vision of a way of life for a new era that no one has ever seen before - was the development of key graphics that move. It was a new experience for us to design a key graphic with the assumption that it would be a motion graphic from the outset.

VI / KV / Logo / Graphic / Typography / Event / 2022

Creative Direction, Movie Direction: Hiroshi Ishimaru
Creative Produce: Tomoaki Kumano [ gradation ]
Art Direction, Design: Takafumi Miki [ banana ]
Copy Writing: Hideaki Mizutani [ NOT FOUND ]
Produce: Yuko Ishibashi [ gradation ]
Production Management: Shoko Morikawa
Production Management: Tomoki Yamagata [ gradation ]
[ Motion Graphic ]
Motion Direction: Ryuta Hoshi [ SIGNIF ]
Motion Direction: SHUJI HIRAI
CG Design: Kosuke Tsukagawa [ SIGNIF ]
CG Design: Ryouma Sanpei [ SIGNIF ]
CG Design: Sato Kairi
CG Design: Takumi Mizuta
Motion Assistant Produce: Musashi Ito [ SIGNIF ]
Sound Produce: Yui Onodera [ invisi ]
[ Arttist ]
Artist: Seiichi Sega
Composer: Intercity-Express
Artist: YUSUKE MURAKAMI
Composer: HAL ca [ LADER PRODUCTION ]
Sound Producer: Gikyo Nakamura [ LADER PRODUCTION ]
Artist: Masaya Ishikawa
Artist: Shinichi Ichikawa
Artist: Midori Kawano
Artist: Kanako Sasaki
Artist: nor
Art Research : Chiaki Noji
[ Project ]
Agency: GENEROSITY
Client: BMW